Privacy Policy

1. Introduction

LovingNoCount.com ("the Website", "we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit or interact with our Website.

This Privacy Policy applies to all visitors and users of the Website. It should be read in conjunction with our Terms and Conditions.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR). We take our data protection obligations seriously and have implemented appropriate technical and organisational measures to safeguard your personal data.

By using the Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any aspect of this policy, please do not use the Website.

2. Data Controller

For the purposes of UK data protection legislation, the data controller is LovingNoCount. If you have any questions about how we handle your personal data, or wish to exercise your data protection rights, please contact us via our contact page or email us at [email protected].

The UK Information Commissioner's Office (ICO) is the supervisory authority for data protection in the United Kingdom. If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the ICO. You can contact the ICO via their website at ico.org.uk or by telephone on 0303 123 1113.

3. What Data We Collect

We collect and process limited personal data in connection with your use of the Website. We are committed to collecting only the minimum amount of data necessary to operate the Website and provide our services effectively.

3.1 Data You Provide Directly

If you contact us via our contact form, email, or other means, we may collect:

• Name: Your full name as provided in correspondence.
• Email address: Your email address for the purpose of responding to your enquiry.
• Message content: The content of any message, enquiry, or feedback you send to us.
• Any other information you voluntarily provide in your correspondence.

3.2 Data Collected Automatically

When you visit the Website, certain technical data may be collected automatically through cookies, analytics tools, and server logs:

• IP address: Your Internet Protocol address (which may be anonymised).
• Browser type and version: The type and version of the web browser you are using.
• Operating system: The operating system of the device you are using.
• Device information: The type of device (desktop, mobile, tablet) and screen resolution.
• Referral source: The website or source that referred you to our Website.
• Pages visited: The pages you view on the Website and the duration of your visit.
• Date and time: The date and time of your visit.
• Click data: Information about links you click on, including affiliate links.

3.3 Data We Do Not Collect

We wish to be clear about what we do not collect:

• Gambling data: We do not collect, store, or process any data relating to your gambling activity, including bets placed, amounts wagered, wins, losses, or gambling history.
• Financial data: We do not collect or store credit card numbers, bank account details, or any other financial information.
• Gambling operator account data: We do not have access to your accounts at any gambling operator.
• Special category data: We do not collect data relating to health, religion, ethnicity, political opinions, sexual orientation, or any other special category of personal data.

4. How We Use Your Data

We use the personal data we collect for the following purposes:

• To respond to your enquiries: If you contact us, we use your name and email address to respond to your message. (Legal basis: legitimate interests / performance of a contract)
• To improve the Website: We use anonymised analytics data to understand how visitors use the Website, identify popular content, and improve the user experience. (Legal basis: legitimate interests)
• To operate affiliate partnerships: We use click and referral data to track conversions through our affiliate partnerships, which funds the operation of the Website. (Legal basis: legitimate interests)
• To ensure security: We use technical data to protect the Website against malicious activity, fraud, and security threats. (Legal basis: legitimate interests)
• To comply with legal obligations: We may process data as required to comply with applicable laws and regulations. (Legal basis: legal obligation)

5. Cookies and Tracking Technologies

The Website uses cookies and similar tracking technologies. Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website operators.

5.1 Types of Cookies We Use

Strictly Necessary Cookies: These cookies are essential for the Website to function properly. They enable core functionality such as security, network management, and page navigation. You cannot opt out of these cookies as the Website would not function without them.

Analytics Cookies: We use analytics cookies (such as Google Analytics) to collect anonymised data about how visitors use the Website. This data helps us understand which pages are most popular, how visitors navigate between pages, and where visitors come from. Analytics cookies do not identify individual users. The data collected is aggregated and anonymised.

Affiliate Tracking Cookies: When you click on an affiliate link on the Website, a cookie may be placed on your device by the affiliate network or the gambling operator. This cookie tracks whether you subsequently register, deposit, or take a qualifying action, allowing us to receive the appropriate commission. These cookies are placed by third parties and are subject to those parties' own privacy policies.

Functionality Cookies: These cookies remember choices you make on the Website (such as cookie consent preferences) to provide a more personalised experience.

5.2 Managing Cookies

You can manage and control cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored on your device and delete individual cookies.
• Block third-party cookies.
• Block cookies from specific websites.
• Block all cookies from being set.
• Delete all cookies when you close your browser.

Please note that blocking or deleting cookies may affect the functionality of the Website and other websites you visit. If you block all cookies, some features of the Website may not work correctly.

For more information about cookies and how to manage them, visit allaboutcookies.org.

6. Third-Party Services

The Website may use the following third-party services that may collect data:

• Google Analytics: Web analytics service that tracks and reports website traffic. Google Analytics uses cookies to collect anonymised data. Google's privacy policy is available at policies.google.com/privacy.
• Cloudflare: We use Cloudflare for content delivery, security, and performance optimisation. Cloudflare may process certain technical data (such as IP addresses) in accordance with their privacy policy.
• Affiliate networks: When you click on an affiliate link, you may be redirected through an affiliate tracking network. These networks may set cookies on your device. Each network operates under its own privacy policy.
• Google Fonts: We use Google Fonts to serve web fonts. Google may collect certain technical data when fonts are loaded. Google's privacy policy applies.

We do not have control over the data collection practices of these third-party services. We recommend that you review their respective privacy policies for full details.

7. Data Sharing and Disclosure

We do not sell, rent, trade, or otherwise transfer your personal data to third parties for their marketing purposes. We may share your data in the following limited circumstances:

• Service providers: We may share data with trusted service providers who assist us in operating the Website (e.g., hosting providers, analytics services). These providers are contractually obligated to process data only on our behalf and in accordance with our instructions.
• Legal requirements: We may disclose your data if required to do so by law, regulation, legal process, or governmental request.
• Protection of rights: We may disclose data to protect our rights, property, or safety, or the rights, property, or safety of our users or others.
• Business transfer: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction. We will notify you of any such change and any choices you may have regarding your data.

8. International Data Transfers

Some of the third-party services we use (such as Google Analytics and Cloudflare) may process data outside the United Kingdom. Where data is transferred outside the UK, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner, or the recipient being in a country that has been deemed adequate by the UK Government.

9. Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, as described in this Privacy Policy. Specifically:

• Contact form submissions: Data provided through our contact form is retained for up to 12 months after the last communication, unless a longer retention period is required for legal or regulatory reasons.
• Analytics data: Anonymised analytics data may be retained for up to 26 months. This data cannot be used to identify individual users.
• Server logs: Technical server logs are retained for up to 90 days for security and troubleshooting purposes.
• Cookies: Cookie retention periods vary by type. Strictly necessary and functionality cookies expire at the end of your browsing session or within 12 months. Analytics cookies typically expire within 24 months. Affiliate tracking cookies are controlled by third parties and their retention periods vary.

When personal data is no longer required, we will securely delete or anonymise it.

10. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights in relation to your personal data:

• Right of access: You have the right to request a copy of the personal data we hold about you (known as a Subject Access Request, or SAR).
• Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to erasure: You have the right to request that we delete your personal data in certain circumstances (also known as the "right to be forgotten").
• Right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
• Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to have it transmitted to another controller.
• Right to object: You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time.
• Right to lodge a complaint: You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.

To exercise any of these rights, please contact us via our contact page or email us at [email protected]. We will respond to valid requests within 30 calendar days, as required by law. In exceptional circumstances, we may extend this period by a further 60 days, but we will inform you if this is necessary and explain why.

We may need to verify your identity before processing your request. We will not charge a fee for processing your request unless it is manifestly unfounded or excessive.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Secure hosting with Cloudflare Pages, which provides DDoS protection and web application firewall capabilities.
• Access controls to limit who within our organisation can access personal data.
• Regular review and update of our security practices.

Whilst we take all reasonable steps to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your data.

12. Children's Privacy

The Website is not intended for individuals under the age of 18. We do not knowingly collect personal data from anyone under 18 years of age. If we become aware that we have collected personal data from a child under 18, we will take steps to delete that information as quickly as possible.

If you are a parent or guardian and believe that your child has provided personal data to us, please contact us immediately via our contact page.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page, and the "Last Updated" date will be revised accordingly.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of the Website after any changes to this Privacy Policy constitutes acceptance of those changes.

If we make any material changes to the way we process your personal data, we will provide a more prominent notice (for example, by displaying a notification on the Website).

14. UK ICO Reference

The UK Information Commissioner's Office (ICO) is the independent regulatory office dealing with the Data Protection Act 2018 and the UK GDPR. It provides guidance and oversight to ensure organisations comply with data protection legislation.

If you have concerns about how we handle your personal data that we have been unable to resolve, you have the right to contact the ICO:

• Website: ico.org.uk
• Telephone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

• Contact form: lovingnocount.com/contact/
• Email: [email protected]

We aim to respond to all data protection enquiries within 30 calendar days.