Terms and Conditions

1. Introduction

Welcome to LovingNoCount.com ("the Website", "our Website", "we", "us", "our"). These Terms and Conditions ("Terms") govern your access to and use of the Website, including all content, features, and services available on or through the Website.

By accessing or using the Website, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Website. We reserve the right to update or modify these Terms at any time without prior notice. Any changes will be effective immediately upon posting to this page, and the "Last Updated" date at the top of this page will be revised accordingly.

It is your responsibility to review these Terms periodically. Your continued use of the Website following the posting of any changes constitutes acceptance of those changes.

2. About the Website

LovingNoCount is an independently operated informational and affiliate website that provides reviews, guides, comparisons, and recommendations related to online gambling sites operating in the United Kingdom. The Website is intended for informational and entertainment purposes only.

We are not a gambling operator, and we do not offer or facilitate any gambling activities. We do not accept bets, operate casino games, or process any financial transactions related to gambling. Any gambling activity that you choose to engage in is conducted entirely on third-party websites that are independently owned and operated.

3. Age Restriction

The Website and its content are intended solely for individuals who are 18 years of age or older. By using the Website, you confirm and warrant that you are at least 18 years old and that you are legally permitted to access gambling-related content in your jurisdiction.

If you are under the age of 18, you must leave this Website immediately. It is a criminal offence in the United Kingdom for anyone under 18 to gamble or to attempt to gamble. We strongly encourage parents and guardians to monitor their children's internet usage and to implement appropriate parental controls.

4. Gambling Disclaimer

Gambling involves risk, and you should be aware that you may lose some or all of the money that you wager. We strongly advise that you only ever gamble with money that you can afford to lose, and that you never chase your losses.

No Guarantee of Winnings: Nothing on this Website should be interpreted as a guarantee or promise that you will win money by gambling. Past results, theoretical Return to Player (RTP) percentages, and other statistical data presented on the Website are provided for informational purposes only and do not guarantee future outcomes. Gambling outcomes are determined by chance, and the house always has a mathematical edge.

No Financial Advice: The content on this Website does not constitute financial, investment, tax, or legal advice. You should not make any financial decisions based solely on the information provided on the Website. If you require financial or legal advice, you should consult a qualified professional.

Responsible Gambling: We strongly encourage all users to gamble responsibly. If you believe that you or someone you know may have a gambling problem, please seek help immediately. You can contact the National Gambling Helpline on 0808 8020 133 (free, 24/7), visit BeGambleAware.org, or self-exclude via GamStop.co.uk.

5. Affiliate Disclosure

LovingNoCount is an affiliate website. This means that we may earn a commission when you click on certain links on the Website and subsequently register, deposit, or take other qualifying actions at a third-party gambling site. This commission comes at no additional cost to you.

We wish to be fully transparent about the nature of our business model. Our commercial relationships with gambling operators help fund our operations, pay our expert reviewers, and keep the Website free for you to access. However, we want to make it absolutely clear that:

• Affiliate commissions do not influence our editorial content, reviews, ratings, or rankings.
• We do not accept payment in exchange for guaranteed positive reviews or higher placement.
• Our editorial team operates independently of our commercial team.
• We have declined partnerships with operators that do not meet our editorial standards, even when higher commissions were offered.
• Not all links on the Website are affiliate links. Where a link is an affiliate link, it will typically direct you to a gambling operator's website.

All affiliate links on the Website carry the rel="nofollow noopener" attribute and open in a new browser tab/window.

6. Information Accuracy

We make every reasonable effort to ensure that the information published on the Website is accurate, complete, and up to date at the time of publication. However, we cannot guarantee the absolute accuracy of all information at all times.

The online gambling industry is fast-moving, and operators frequently update their bonus offers, terms and conditions, payment methods, game libraries, and other aspects of their services. Whilst we review and update our content regularly, there may be instances where the information on our Website does not reflect the very latest changes made by an operator.

Before registering at any gambling site, depositing funds, or claiming any bonus offer, you should always verify the current terms, conditions, and details directly with the operator. The operator's own website is the definitive source of information about their products and services.

If you notice any inaccurate or outdated information on the Website, we would be grateful if you could let us know via our contact page so that we can investigate and correct it promptly.

7. Third-Party Links

The Website contains links to third-party websites that are not owned, operated, or controlled by LovingNoCount. These include, but are not limited to, links to gambling operators, regulatory bodies, responsible gambling organisations, and other informational resources.

We provide these links for your convenience and information. The inclusion of any third-party link on the Website does not imply endorsement, approval, or responsibility for the content, practices, policies, or security of that third-party website.

When you click on a third-party link and leave the Website, you do so entirely at your own risk. We have no control over the content, availability, privacy practices, or security measures of third-party websites. We strongly recommend that you review the terms of use and privacy policy of any third-party website before providing any personal or financial information.

We are not responsible or liable for any damage, loss, or harm arising from your use of or reliance on any third-party website or its content.

8. Intellectual Property

All content on the Website, including but not limited to text, graphics, logos, images, illustrations, reviews, guides, data compilations, software, and the design, selection, and arrangement thereof, is the property of LovingNoCount or its content licensors and is protected by United Kingdom and international copyright, trademark, and other intellectual property laws.

You may access and view the Website for personal, non-commercial use only. You may not, without our prior written consent:

• Reproduce, copy, distribute, publish, display, perform, or transmit any content from the Website, in whole or in part.
• Modify, adapt, translate, reverse engineer, decompile, or disassemble any part of the Website.
• Create derivative works based on any content from the Website.
• Use any automated systems, including but not limited to robots, spiders, scrapers, or data mining tools, to access, scrape, or collect content from the Website.
• Remove, alter, or obscure any copyright, trademark, or other proprietary notices from any content on the Website.
• Frame or mirror any part of the Website on another website or application without our prior written consent.

The LovingNoCount name and logo are trademarks of LovingNoCount. You may not use these trademarks without our prior written permission.

9. User Conduct

When using the Website, you agree not to:

• Use the Website for any unlawful purpose or in violation of any applicable local, national, or international law or regulation.
• Attempt to gain unauthorised access to any part of the Website, its servers, or any systems or networks connected to the Website.
• Interfere with or disrupt the Website or its servers, or violate any requirements, procedures, policies, or regulations of networks connected to the Website.
• Transmit any viruses, worms, defects, Trojan horses, or any items of a destructive nature.
• Use the Website to harass, abuse, defame, threaten, or intimidate any person.
• Impersonate any person or entity, or falsely state or otherwise misrepresent your affiliation with a person or entity.
• Collect or store personal data about other users of the Website.

10. Limitation of Liability

To the fullest extent permitted by applicable law, LovingNoCount, its owners, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages, including but not limited to:

• Loss of profits, revenue, data, or use.
• Financial losses incurred as a result of gambling activities conducted on third-party websites.
• Damages arising from your reliance on any information provided on the Website.
• Damages arising from errors, omissions, or inaccuracies in the content of the Website.
• Damages arising from the unavailability, interruption, or malfunction of the Website.
• Damages arising from the conduct of any third party, including third-party gambling operators.

The Website and its content are provided on an "as is" and "as available" basis, without any warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, non-infringement, or availability.

Nothing in these Terms shall exclude or limit our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

11. Indemnification

You agree to indemnify, defend, and hold harmless LovingNoCount, its owners, directors, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising from or in connection with:

• Your use of or access to the Website.
• Your violation of these Terms.
• Your violation of any applicable law or the rights of any third party.
• Any content that you submit or transmit through the Website.

12. Privacy

Your privacy is important to us. Our collection, use, and protection of your personal data is governed by our Privacy Policy, which forms an integral part of these Terms. By using the Website, you consent to the collection and use of your information as described in our Privacy Policy.

13. Cookies

The Website uses cookies and similar tracking technologies to improve your experience, analyse site usage, and support our affiliate partnerships. For full details about the cookies we use and how you can manage your preferences, please refer to the cookie section of our Privacy Policy.

14. UK-Specific Legal Requirements

This Website is operated from and primarily intended for users in the United Kingdom. We comply with the following UK-specific requirements:

• Gambling Act 2005: We do not hold a gambling licence, as we do not offer gambling services. We are an affiliate website that provides informational content and links to licensed operators.
• UK Gambling Commission (UKGC): We only recommend gambling operators that hold a valid licence from the UK Gambling Commission, as required by law for operators offering services to UK customers.
• Advertising Standards: We comply with the UK Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) codes in relation to gambling advertising, including requirements for clear and transparent bonus terms, age warnings, and responsible gambling messaging.
• Consumer Rights Act 2015: We provide our services in compliance with the Consumer Rights Act 2015 and related consumer protection legislation.
• UK GDPR and Data Protection Act 2018: We process personal data in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018, as detailed in our Privacy Policy.

15. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, it shall be severed from these Terms.

16. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and LovingNoCount with respect to your use of the Website and supersede all prior or contemporaneous communications, proposals, and agreements, whether oral or written, relating to the subject matter hereof.

17. Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these Terms or your use of the Website shall be subject to the exclusive jurisdiction of the courts of England and Wales.

If you are a consumer residing in the United Kingdom, nothing in this clause shall affect your statutory rights as a consumer, including your right to bring proceedings in the courts of your country of residence.

18. Contact Information

If you have any questions, concerns, or complaints regarding these Terms, please contact us via our contact page or by email at [email protected].

We will endeavour to address any queries or concerns promptly and fairly.